Paula Sunshine

Paula Sunshine is vice president of consumer business sales and marketing at Independence Blue Cross. She leads the development and execution of all direct-to-consumer marketing and sales capabilities for the individual under-65 market segment. Sunshine is also accountable for delivering market-competitive products and pricing and the health care-reform readiness efforts for the individual consumer market. She joined Independence Blue Cross in October 2007 to manage operations quality assurance. In March 2010, she transitioned to marketing, where she led product services, customer implementation, and product management for commercial market sales. Before joining Independence Blue Cross, Sunshine had retired as a senior vice president of MBNA America Bank after the company’s acquisition by Bank of America. During her 11-year tenure at MBNA, Sunshine held positions in several areas, including mergers and acquisitions, marketing, and strategic planning. Prior to MBNA, Sunshine spent 15 years in the leveraged buy-out industry. Sunshine is a native of Atlanta, Georgia. She earned a B.A. in mathematics from Emory University and an M.B.A. from the Wharton School at the University of Pennsylvania. @IBX