Ketty Trivedi

KETTY TRIVEDI is vice president of strategic marketing at Prudential’s workplace solutions group. She is responsible for financial Wellness customer engagement and voluntary product and enrollment marketing. Her role involves leading marketing strategies and cross-business initiatives, launching new solutions to market and driving customer engagement programs. Trivedi joined Prudential in 2007, and during her tenure has lead multiple initiatives including enrollment marketing programs, marketing launches for voluntary products, the development of market-facing business value propositions and process improvements to drive efficiencies and generate expense savings. Prior to joining Prudential, Trivedi held positions in advertising, strategic planning, channel management and communications at Morgan Stanley, Ogilvy and Mullen Lowe Group. She received an award for excellence in 2004 from the New Jersey Advertising Club for the launch of a product marketing campaign. She’s passionate about volunteering with several organizations as well as in her community. Trivedi earned a BS from Bombay University in India and an MBA from St. Xavier’s College. @prudential