Getting Your Message Heard: Rules for Maximizing Your Chances for Coverage in the Brave New World of Media

Speaker:Loraine Ballard Morrill, news and community affairs director, Clear Channel Radio Philadelphia

Loraine Ballard Morrill, veteran news and community affairs director for Clear Channel Radio, shares tips and suggestions for getting the attention of overworked and overwhelmed media professionals. Whether you are in the for-profit world trying to maximize exposure, an entrepreneur trying to secure press or spearheading a cause in the non-profit arena, this session offers something for everyone. Attendees will learn specific do’s and don’ts and explore how new mediums in the digital space (i.e. Twitter, Linked In, Facebook, email) are changing the way media is covered and how you can be heard.